You've probably heard it enough by now: A website will be really good for your business. You'll tap into a wellspring of clients. It will be easy and profitable. And, other businesses have websites so you need one too...or do you?
It all depends. A website is like a delivery truck. It's a serious investment, an image of your business, and something that requires maintenance. If you choose wisely, it will open new markets and reduce expense. Choose poorly, and you'll end up with a clunker that guzzles gas.
Principle One - Budget for gas, regular cleaning, and maintenance.
A website runs on content so make sure there is something new to see if you want people to come back. If it's not shiny and well cared for, it will reflect poorly on your business. Finally, plan to call an expert when it needs work. Maybe your nephew can fix the fuel pump in your truck but this is business. An expert mechanic will get you on the road faster, and help keep you there.
Principle Two - Make sure you can drive it.
A delivery truck is no good if you can't shift into first gear. It's important to start out knowing how to maintain your website. Most will require you to buy and learn FrontPage or Dream Weaver. There are also new technologies (such as Invisible Gold) that allow you to edit your website using a web browser.
Principle Three - Choose the right vehicle.
The bigger the site is, the more it will cost to maintain. On the other hand, make sure it has enough capacity to cover your needs. See the list below for some common website types. A conversation with an expert will help you determine where to start and where you want to go.
A good website can be exciting and profitable for your business. Until next month, happy surfing...
- John Waiveris
Single Page Website - (1 page) $
Company Brochure Website (3-8 pages) $-$$
Online Marketing Website (5-20 pages) $-$$$
Customer Service Website (10-50 pages) $-$$$
Club or Community Website (10-100+ pages) $-$$$
Simple eCommerce Website (3-20 pages) $$-$$$
Online Catalog Website (10-500+ pages) $$-$$$$