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Your Website Should Be Easy to Edit


Invisible Gold eCommerce Features Sell Computers for PC Development Group

Invisible Gold eCommerce Features Sell Computers for PC Development Group
PC Development Group started as many other computer stores, established to sell custom computers and peripherals locally in the Windsor, CT area. The owners, heavily involved in local town activities, based their business on competitive pricing and exceptional customer service. However, when it came to building their own website, they never seemed to have the time to develop it fully.

“We worked on out first website for about six months and were never quite satisfied,” said David Payne. “By the time we were on our third version, we just hoped that no one would actually use the site, because it didn’t reflect our business correctly.”

Then they found Invisible Gold and the situation changed quickly. Invisible Gold designed a website for them and gave them the tools to revise copy as needed and expand the scope of the site to drive their business. The key to the success of their new website is the ability to set up an eCommerce section, where they list the component parts for a computer and allow the customer to assemble a custom package. The site automatically calculates the final price and customers can purchase the unit online with a shopping cart. All of this is editable online at any time by the PC Development Group staff.

“We love the flexibility of Invisible Gold,” said Stan Gryskiewicz III. “We are able to change products and pricing without paying a Webmaster or waiting for days. Even better, Invisible Gold provides features, such as the Newsletter System, which we can add whenever we need to expand the business.”

Invisible Gold’s list of additional features includes a Visitor Tracking System, calendar and list templates, and a Newsletter System, which allows users to send website pages to email lists. PC Development Group sends a newsletter on a regular basis to update their customers and prospects about the latest products and news.

Invisible Gold makes websites easy to edit and maintain by offering the features of complex and expensive Web Content Management Systems to small businesses and individual users. With just a web browser and a login, users can edit text, add new pages, upload photos, process orders, manage mailing lists, track usage and more.

For more information, visit www.pcdevelopmentgroup.com