Learn Marketing From An Old Fisherman
- Steven Wright
Listen to Results, not just "fish tales"Your business needs clients; but marketing isn't about casting your line into the water. It's about doing the right things to bring home a cooler full of fish. Don't just buy a newfangled lure and expect it to work. Do your own research and learn to think like a fish.
Cast several lines into the waterWhen something works; do more of it. There was an old pro in town that would catch twice as much as other people in the same boat. He would start out by using several lines each with a different rig. Once something started to pickup, he'd do more of it. If things slowed down, he'd start experimenting again.
how to fish and he will sit in a boat and drink beer all
day." - Author Unknown
Go where the fish areShad and people have natural cycles. Another fisherman parks his boat in Windsor in the early spring and makes his way South as the Shad head back to the ocean. There's no sense fishing when the fish have gone somewhere else.
Know what you're fishing forThis is all about integrity. This same fisherman taught me that you don't have to reel in everything that bites on your line. If it's too small, throw it back. "It'll be big next year." If you have something that really pulls the boat around, cut the line before you get hopelessly tangled in the prop. It's probably a Sturgeon (endangered) anyway.
there'd be a shortage of fishing poles." - Doug Larson
Have a system lined upWhen things get busy, you need to be able to pull that net out from under the seat. In fishing and life, things can get hectic. Nets break, props fall off, etc. You don't want to be out on the ocean without a radio or oars when the boat breaks.
Invest in tools of the trade and maintain themIt doesn't matter what size boat you have - just as long as you offer something the fish want. The Bass don't care if it's a bubble gum lure or a wad of bubble gum on the line. On the other hand, take care of your boat - if it's in dry dock, you're not on the water.
that it is not fish they are after." - Henry David Thoreau
Finally, take care of yourself and the riverA healthy river is more enjoyable and has better fish. Pack a lunch and a comfortable cushion and plan for a long day. Enjoying fishing is more than just the "reeling in" part.